Mobile Search and it’s Worth

This blog post will be all about facts and figures.  Facts and figures having to do with mobile searches.  Those are searches that take place on cell phones or on tablets.  Mobile searches can lead to purchases and business revenue.  Can you be found?  Is your website one that can be found at the top of search results on mobile devices?

Consider these facts. Mobile traffic now outpaces the PC in number of global users. Mobile users are growing at a faster rate than PC users. So the numbers are good. Further, 88% of consumers who are searching for a particular kind of local business will eventually go to that business or call that business within 24 hours of that search, according to Google. That’s pretty powerful.

Forbes notes that consumers are roaming the streets with their smartphones and tablets looking for things to buy or things to do. You don’t see them walking around with their phone books, do you?

If you have ever wondered about the importance of having a website that is optimized for search, consider that 70% of mobile phone users use their phones while they are shopping in your store or place of business and 62% use that same device to check on prices.

And if that isn’t enough to convince you, then please note that next year, mobile sales in the U.S. alone are predicted to reach $31 billion. That’s billion with a “b”. This is a huge market. Can you be found? Are you one of the 45% of businesses whose site is not mobile optimized? When someone reaches a non-optimized mobile site, 61% of the time they will leave the site. Too bad for those businesses…they were that close to a sale or a good prospect.

If you keep track of this kind of thing, you’ll want to know that in 2012, 52% of company site traffic came from mobile devices, and the very next year, this jumped to 72%. Mobile optimization, apparently, is worth its weight in gold.



Mobile search